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Digital Marketing Agency That Pays for Itself
Ad spend without proper strategy is just a donation to Google and Meta. Tkist Digital digital marketing services build campaigns from the audience backwards: our agency starts with who buys from you, what they search for, and what they need to see before they act, and builds the full funnel around those facts.
0×
Average ROAS
$0M+
Ad spend managed
0+
Active campaigns
The Challenge
Where most paid ad budgets go to die without anyone noticing
Paid advertising doesn't lie. Get the account structure wrong, run generic copy, or send traffic to landing pages that don't match ad intent, and every dollar spent returns a fraction of its potential. Most businesses running Google Ads have never touched their negative keyword list, never tested a landing page with actual data, and judge success by click-through rate rather than cost per acquisition.
The very first thing we do on any new account is an attribution audit. Most clients find that 30 to 40 percent of their reported conversions are inflated by tracking errors. Get the real numbers first, then optimise from there.
8.5×
Average ROAS
Package Contents
Everything bundled into your digital marketing engagement
View Full ScopeGoogle Ads
Search, Shopping, Display, Performance Max, and YouTube campaigns.
Meta Ads
Facebook and Instagram campaigns for lead generation, e-commerce, and brand building.
LinkedIn Ads
B2B lead generation via Sponsored Content, Message Ads, and Conversation Ads.
Re-marketing
Dynamic re-marketing across platforms to recover abandoned sessions and warm leads.
Creative Production
Ad copy, static graphics, and short-form video production in-house.
Attribution & Reporting
GA4 setup, conversion tracking, and weekly plain-English reports.
Our Process
From the first conversation to results you can measure
Account Audit
We review your existing account history, wasted spend, best performers, and competitor ad presence before building anything new.
Strategy & Funnel Build
We map the full funnel, cold, warm, and re-marketing, and write the campaign structure, audience targeting, and ad copy before launch.
Launch & Rapid Test
Campaigns go live in days. We run structured tests on audiences, creatives, and offers in 14-day cycles, scaling what works.
Optimize & Report
Weekly spend reviews, bid adjustments, creative replacements, and monthly reports with real attribution data, not vanity metrics.
Where We Advertise
The ad platforms we run campaigns on, and when each one makes sense
Budget allocation starts with figuring out where your customers actually spend time, not which platform happens to charge the least.
Google Search
Avg CPC: £2–£12
Buyers actively searching for your product or service right now, the highest-converting placement in paid media
- Keyword-level intent targeting
- Audience already at purchase stage
- Keyword-level conversion tracking
- Local and national coverage
Meta (Facebook + Instagram)
Avg CPC: £0.50–£3
B2C and e-commerce brands that benefit from visual storytelling and broad targeting backed by detailed interest data
- Creative-led formats (Reels, Stories, Carousels)
- Lookalike audience building
- Cross-device re-marketing
- Lowest CPM for awareness campaigns
LinkedIn Ads
Avg CPC: £4–£15
B2B lead generation targeting job title, company size, seniority, and industry, no other platform reaches decision-makers this precisely
- Job title and seniority targeting
- Company size and industry filters
- High-trust Thought Leadership ad format
- Account-based marketing lists
Google Display + YouTube
Avg CPC: £0.20–£1.50
Re-engaging warm audiences, building brand awareness at scale, and video for buyers still in the research stage
- Re-marketing across 2M+ sites
- YouTube pre-roll video placements
- Broad contextual keyword targeting
- Low-cost brand awareness reach
By The Numbers
Five reasons most Google Ads accounts leave half their potential results on the table
80%
of ad budget is wasted through poor targeting, missing negative keywords, and untracked spend
Most Google Ads accounts have never had their negative keyword list checked. Ads run against irrelevant searches, budget gets soaked up by low-intent clicks, and competitor click fraud eats away at spend daily. An attribution audit ahead of any optimisation typically uncovers and cuts 30 to 40 percent of wasted budget on the first pass.
3–6×
stronger ROAS from re-marketing versus cold-audience targeting
About 97 percent of first-time visitors leave without buying. Re-marketing brings them back with messaging tailored to exactly what they browsed. Most businesses run cold campaigns only and skip re-marketing entirely, leaving the highest-return layer of the funnel untouched while most of the budget chases the wrong audience.
7%
drop in conversions for every extra second a landing page takes to load
A great ad pointing to a slow page is wasted spend. We audit and improve landing page speed as a standard part of every campaign, not an upsell. The conversion gains from faster pages routinely beat what better ad copy alone can deliver, and they cost nothing extra once identified.
40%
of reported conversions in a typical account are overstated due to tracking errors
GA4 misconfiguration, double-counted conversions, and cross-device attribution gaps mean most accounts optimise against bad data. Our attribution audit is the first thing we deliver for every new client, because polishing dirty data makes results worse, not better.
90%
of A/B tests are called before reaching statistical significance
Almost every agency claims to run structured split tests. Almost none wait for real statistical confidence before drawing conclusions. We test creative against a 95 percent confidence threshold and document exactly what changed and why, so every decision can be traced back.
A Real Outcome
Home Renovation, Sydney, Australia
11.2x ROAS. Cost per lead from $480 to $43 in 4 months.
Cost per lead
Before
$480
After
$43
Leads per month
Before
12
After
134
Return on ad spend
Before
1.9x
After
11.2x
We were about to pull the plug on Google Ads entirely before Tkist Digital rebuilt the account from the ground up. The turnaround was undeniable inside a month.
Ben K.
Owner & Director
Kitchen Renovation Company
Want to see numbers like these on your own project?
Browse case studiesThe Comparison
What you actually get with Tkist Digital versus the alternatives
| Feature | Tkist Digital | In-House Team | Budget PPC Agency |
|---|---|---|---|
| Senior specialist on your account | ✓ | varies | ✗ junior AM |
| Attribution audit at campaign start | ✓ | rarely | ✗ |
| Creative production included | ✓ | ✗ extra cost | ✗ |
| Weekly spend reporting | ✓ | monthly | monthly |
| Re-marketing strategy included | ✓ | varies | add-on |
| Landing page optimization included | ✓ | ✗ | ✗ |
| Platform-agnostic recommendations | ✓ | ✓ | ✗ |
| No lock-in contracts | ✓ | ✓ | ✗ |
Our Toolkit
What's in the stack behind your digital marketing project
Industries We Work With
Digital Marketing tailored to the sectors we know best
Recent Work
Recent digital marketing projects
Frequently Asked
Questions people ask us about digital marketing
How much should I spend on Google Ads?
How quickly will I see results from paid ads?
Do you manage campaigns on all platforms?
What is included in your ROAS guarantee?
Do you produce ad creatives?
Can you take over an existing underperforming account?
Content last reviewed: July 2026
Zero obligation
Get a free paid advertising quote
We review your current account structure, identify wasted spend, and show you exactly where the ROI improvement is. Most new clients find 30 to 40 percent of their budget can work harder before we change a single campaign.