Genuine Numbers from Genuine Clients

The Challenge

An online retailer in one of New Zealand's most competitive verticals had essentially no organic presence. Key category pages weren't indexed, internal linking was disorganised, and revenue relied entirely on paid channels.

What We Did

A full technical audit was completed and fixed within the first week. Content was reorganised around intent-driven and informational topic clusters. Strategic internal linking was rolled out across 400+ product and category pages. Site-wide average ranking position moved from beyond 30 to 6.1 inside four months.

The Challenge

The prior agency ran broad-match campaigns with no negative keyword strategy in place. Leads were costing $480 each, and the client was close to pulling the plug on paid advertising entirely.

What We Did

The account was rebuilt from scratch using exact-match and phrase-match intent grouping. Individual campaigns were created for kitchen renovation, splashback installation, and cabinet refinishing, each pointing to its own dedicated landing page.

The Challenge

The clinic was operating on a five-year-old WordPress build scoring 34 on PageSpeed, with a 7.2-second mobile load time and a booking form hidden three clicks deep. Bounce rate was sitting at 78%.

What We Did

A complete rebuild in Next.js focused on conversion-led layout. The booking flow was reduced to a single click from the homepage. Core Web Vitals passed on the first submission to Google. Medical procedure schema markup was implemented site-wide.

The Challenge

Onboarding each new client meant manually pulling data across three platforms, chasing partner approval, preparing documents, and sending repeated follow-ups. It took an average of 11 business days before billable work could start.

What We Did

We built an AI-powered intake system with a smart collection form, automatic document pre-fill, identity verification via API, and a GPT-driven triage layer that flags items needing partner attention.

The Challenge

The group relied on third-party delivery apps charging 30% commission while owning the customer relationship. There was no direct channel to reach and re-engage repeat customers.

What We Did

We built and launched a native iOS and Android loyalty app with in-app ordering, push notification campaigns, and a tiered rewards system. App Store Optimisation was baked in from launch day.

The Challenge

A UK online store starting with a domain authority of 13, zero organic traffic, and no presence in any AI search engine. Revenue came entirely from paid channels with nothing organic to fall back on, and the backlink profile was empty.

What We Did

An authority-building programme built through targeted editorial outreach secured 687 referring domains and 11.6K backlinks. Content was produced for both traditional SERPs and AI answer engines. Entity and citation work led to the brand being cited by ChatGPT (89 times), Google AI Mode (95), Google AI Overview (75), and Gemini (22).