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Social Media Agency That Builds Audiences Who Buy
Most social media activity generates noise: follower counts and impressions that are easy to optimize for and almost meaningless when they do not translate into enquiries, demos, or purchases. Tkist Digital social media marketing services are built around one question: what does this channel need to do for your business? Our agency builds the strategy, creates the content, and manages the community, all tracked to business outcomes.
0×
Avg engagement vs industry
0%
Avg LinkedIn lead cost reduction
0 days
To first measurable pipeline impact
The Challenge
Why so much social media spend vanishes without producing a single result
The typical business sinks 10+ hours a week into social media and can't point to one sale it directly caused. Followers trickle in slowly, reach swings with every algorithm change, and without a strategy tied to actual business outcomes rather than a content calendar, it's nearly impossible to know if any of it is paying off. Platforms reward consistency and native-feeling content. Generic posts recycled from a marketing deck typically earn under 2% reach.
We've audited social presences for more than 200 businesses. The pattern repeats: brands post because they feel they should, with no link between what gets published and what would actually move a prospect to act. Fixing the strategy before producing more content changes everything.
5.2×
Avg engagement vs industry
Package Contents
Everything bundled into your social media marketing engagement
View Full ScopeLinkedIn Organic & Ads
B2B authority content, lead generation campaigns, and account-based targeting.
Instagram & TikTok
Short-form video, Reels, and static content for consumer and e-commerce brands.
Facebook Advertising
Campaign-level strategy, creative testing, and retargeting for conversion funnels.
Community Management
Consistent response and engagement management across all active channels.
Content Creation
Graphics, short-form video, copywriting, and Stories, all produced in-house.
Analytics & Reporting
Monthly performance reports with channel-specific KPIs and competitor benchmarks.
Our Process
From the first conversation to results you can measure
Audit & Strategy
We audit your current accounts, benchmark against top-performing competitors, and build a channel-specific strategy with clear, measurable KPIs.
Content Production
Our team produces platform-native content, written, graphic, and short-form video, aligned to your brand voice and audience intent.
Publish & Manage
We schedule, publish, and manage community responses across all active channels with a consistent publishing cadence.
Report & Optimize
Monthly performance reports track reach, engagement, lead generation, and paid ROAS. Strategy is adjusted each month based on actual data.
Platform Guide
Which platforms we recommend, and for what kind of business
We'd rather nail two platforms than be mediocre across five. Here's the logic behind the recommendation we give your business.
Audience
B2B decision-makers, founders, senior managers, and professionals, the highest average household income of any social platform
Content Type
Thought leadership posts, case studies, expert commentary, company milestones, short insight threads
Best For
B2B services, SaaS, professional services, consulting, recruitment, financial services, anywhere credibility with decision-makers drives revenue
Audience
18–44 age group with strong purchasing power, a visual-first platform with high brand affinity and discovery intent
Content Type
Reels, product photography, before/after content, behind-the-scenes, Stories for time-limited offers
Best For
D2C brands, hospitality, interiors, fashion, food, fitness, anywhere visual appeal drives the purchase decision
TikTok
Audience
The widest reach of any platform for content under 60 seconds, with no follower threshold needed for organic distribution
Content Type
Short educational video, trend-driven content, product demos, personality-led brand content
Best For
Any business willing to invest in short-form video, especially brands targeting 18–35 with a shareable message
Audience
35–65 age group with the strongest ad spend efficiency, and the best re-marketing and lookalike targeting available
Content Type
Community groups, event promotion, blog distribution, video ads, local awareness campaigns
Best For
Local services, events, re-marketing, community-driven brands, and businesses targeting the 40+ audience LinkedIn doesn't reach at scale
By The Numbers
Five social media habits that burn through budget with nothing to show for it
4.5×
more organic reach for platform-native content versus repurposed material
LinkedIn, Instagram, and TikTok all algorithmically bury content that looks recycled from somewhere else, a cropped YouTube clip on TikTok, a blog dumped into a carousel with no adaptation. Content built specifically for the format, aspect ratio, and native viewing habit consistently earns more reach at no extra spend.
80%
more leads per pound from LinkedIn organic versus display advertising for B2B
LinkedIn's algorithm favours consistent, expert-led content from accounts with real connection networks. A B2B brand that commits to organic authority over six months builds an audience at a cost per lead that beats most paid channels, and it doesn't vanish the moment an algorithm shifts. We handle both the strategy and the content.
23%
revenue lift for brands with a consistent visual identity across social channels
Brand recognition builds over time. Consistent typography, colour, photography style, and tone across every post reinforce trust instead of just delivering a message. Inconsistency forces every single post to rebuild recognition from zero.
22%
higher engagement for Instagram Reels versus standard video posts on the same account
The formats algorithms favour shift constantly. We track which format wins reach and engagement per platform, per quarter, and adjust the content plan accordingly. The best organic performers aren't the ones with the best content, they're the ones publishing the right format at the right time.
2×
higher engagement from social proof content versus promotional posts, on every platform
Testimonials, case studies, before-and-afters, and client outcome stories consistently beat brand-led promotional posts across every platform we've measured. The highest-converting posts aren't about your product, they're about what it did for someone your audience recognises.
A Real Outcome
SaaS, UK & Australia
LinkedIn organic strategy: 0 to 1,400 MQLs per month in 12 months. Zero ad spend.
Monthly LinkedIn MQLs
Before
0
After
1,400
Avg post engagement rate
Before
0.8%
After
6.4%
Cost per lead vs paid
Before
£140
After
£0 (organic)
We'd written LinkedIn off as a lead source after months of flat results. Tkist Digital rebuilt the approach from scratch and the results were night and day. Our pipeline grew by over £2M in the first year from organic posts alone.
Sarah L.
CMO
B2B Accounting Software Company
Want to see numbers like these on your own project?
Browse case studiesThe Comparison
What you actually get with Tkist Digital versus the alternatives
| Feature | Tkist Digital | In-House Team | Content Scheduling Tool |
|---|---|---|---|
| Platform-specific content strategy | ✓ | varies | ✗ |
| Video production in-house | ✓ | varies | ✗ |
| Paid and organic integrated | ✓ | varies | ✗ |
| Community management included | ✓ | varies | ✗ |
| Revenue attribution tracking | ✓ | varies | ✗ |
| Monthly performance review | ✓ | ✓ | ✗ |
| Competitor benchmarking | ✓ | rarely | ✗ |
| No long-term lock-in | ✓ | ✓ | ✓ |
Our Toolkit
What's in the stack behind your social media marketing project
Industries We Work With
Social Media Marketing tailored to the sectors we know best
Recent Work
Recent social media marketing projects
Frequently Asked
Questions people ask us about social media marketing
Which social media platforms do you manage?
Do you create the content or do we supply it?
Can you run paid social and organic at the same time?
How do you measure social media ROI?
How long before we see results?
Do you manage influencer partnerships?
Content last reviewed: July 2026
Zero obligation
Book a free social media strategy review
We review your current accounts, benchmark against your top three competitors, and identify the channels and content formats most likely to generate qualified leads for your specific business.