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Email Marketing Agency That Earns Revenue Every Send
Email generates $38 for every $1 spent: the highest ROI of any digital marketing channel. Most businesses collect email addresses and then do almost nothing useful with them. Tkist Digital email marketing services change that. Our agency builds the automations, manages the deliverability, and tracks every send to revenue, not vanity metrics.
0×
Avg email marketing ROI
0%
Avg open rate improvement
0 days
Full automation build timeline
The Challenge
Your list cost a fortune to build. Here's why it isn't pulling its weight.
The typical e-commerce business recovers just 3 to 5% of abandoned carts through email, while best-in-class automation sequences pull back 15 to 20%. That gap is entirely fixable and represents real revenue sitting inside your existing traffic and list, with zero extra ad spend required to unlock it. Most businesses have a deliverability problem, an automation gap, or both. Neither one is fixed by growing the list bigger.
We run an email health check as the first step with every client. Usually 30 to 40% of the list is disengaged and dragging down sender reputation, meaning even engaged subscribers stop receiving emails reliably. Cleaning the list and fixing deliverability alone lifts open rates before we've touched a single campaign.
38×
Avg email marketing ROI
Package Contents
Everything bundled into your email marketing & automation engagement
View Full ScopeWelcome & Onboarding Sequences
Convert new subscribers while intent is highest, automatically, across 5 to 10 touch points.
Abandoned Cart & Browse Flows
Recover revenue automatically from visitors who left before purchasing.
Win-Back Campaigns
Re-engage dormant subscribers and lapsed customers with targeted sequences.
List Segmentation
Behavior, purchase history, and engagement-based segmentation for relevance at scale.
Deliverability Management
List hygiene, SPF/DKIM setup, and warm-up protocols for consistent inbox placement.
Revenue Attribution
Every send tracked to opens, clicks, revenue generated, and unsubscribe impact.
Our Process
From the first conversation to results you can measure
Audit & Platform Setup
We audit your current email setup, list health, deliverability, and automation gaps. We configure your platform, segmentation, and tracking from scratch if needed.
Automation Design
We map and build your core automations, welcome, post-purchase, abandoned cart, win-back, and re-engagement, before any broadcast sends begin.
List Segmentation
We segment your list by engagement, purchase behavior, lifecycle stage, and acquisition source, so every email reaches the right people with the right message.
Campaign Management
Ongoing broadcast send strategy, A/B testing, list hygiene, deliverability management, and monthly performance reporting tied to revenue.
Automation Flows
The automation flows we build into every email programme
Once built, these run themselves. Every new subscriber, purchase, or abandoned session triggers the right sequence with no manual work needed.
Welcome Series
Trigger: New subscriber signs up via any opt-in point
5 emails over 10 days: brand introduction, top value piece, social proof, offer, follow-up. Sent from a named person rather than a brand address.
320% above average email ROI, the single highest-converting automation for any list
Abandoned Cart Recovery
Trigger: Visitor adds to cart and leaves without purchasing
3 emails: 1 hour later (reminder + product image), 24 hours later (social proof + urgency), 72 hours later (final offer or incentive)
15–20% cart recovery rate with this sequence versus 3–5% industry average for single-email reminders
Post-Purchase Nurture
Trigger: Order confirmed / first transaction completed
4 emails: delivery confirmation, product usage guide, review request timed at peak satisfaction, cross-sell or upsell based on purchase category
Repeat purchase rate +28% on average. Review acquisition 6x higher than a one-time post-delivery request.
Win-Back Campaign
Trigger: Subscriber or customer inactive for 90+ days
3-email re-engagement sequence: a 'we miss you' with a relevant offer, a value-first email with no pitch, and a final 'should we remove you?' that forces a decision and cleans the list either way
12–18% of lapsed subscribers re-activated. List hygiene improves deliverability across all remaining sends.
Lead Nurture Sequence
Trigger: Lead magnet download or free trial signup
7 emails over 21 days: value delivery, case study, common objection answered, ROI / business case, competitor comparison, urgency, and a direct CTA to book a call
3.4x higher sales-qualified lead conversion versus leads with no post-download follow-up
Re-engagement (Deliverability Repair)
Trigger: Subscriber has not opened any email in 180+ days
2-email sequence confirming continued interest before permanent suppression, keeping sender reputation clean for the rest of the list.
Inbox delivery rate restored from 68% to 97% after a full deliverability repair cycle including this sequence
By The Numbers
Five email marketing gaps leaving real revenue stranded in your existing list
38×
average ROI from email marketing, the best return of any digital channel
Email is the one channel where you actually own the audience. No algorithm shifts, no platform fees, no auction to win. Every pound put into a healthy, properly automated programme compounds over time. The businesses getting the most from their list aren't sending more email, they're sending the right email automatically at the right moment.
320%
more revenue per email from welcome sequences versus standard promo campaigns
The highest-intent window for any subscriber is the first 24 hours after joining. A welcome sequence that delivers value, builds familiarity, and lands an offer at just the right moment converts at rates no broadcast campaign matches. Most businesses send one welcome email, or none at all.
760%
more email revenue from segmented sends versus one-size-fits-all broadcasts
Blasting the same email to every subscriber regardless of engagement, purchase history, or journey stage is the surest way to drive unsubscribes. Segmentation automatically routes the right message to the right people. The revenue difference isn't marginal, it's typically several multiples over baseline broadcast performance.
15–20%
of abandoned carts recovered by a well-timed sequence, versus the 3–5% industry norm
Cart abandonment emails target visitors who've already shown intent to buy. The gap between 4% and 18% recovery comes down entirely to timing, sequence design, and copy, not budget. It's typically the single highest-ROI automation waiting to be built inside your existing platform.
97%
inbox delivery rate with correct SPF, DKIM, and DMARC setup, versus 78% without
Deliverability is a technical problem wearing a content problem's clothes. Campaigns with weak open rates are usually landing in spam, not because the subject line is off, but because the sending domain lacks a DKIM record and the list has never been cleaned. We fix the infrastructure before touching creative or strategy.
A Real Outcome
E-Commerce, Health & Beauty
Email revenue from 8% to 34% of total revenue in 4 months.
Email as % of total revenue
Before
8%
After
34%
Abandoned cart recovery rate
Before
4%
After
19%
Average open rate
Before
14%
After
47%
The results showed up almost immediately. Within 30 days of Tkist Digital setting up our flows, we were capturing revenue we'd been leaving on the table for years. Best ROI project we ran all year.
Priya M.
E-Commerce Manager
UK Direct-to-Consumer Skincare Brand
Want to see numbers like these on your own project?
Browse case studiesThe Comparison
What you actually get with Tkist Digital versus the alternatives
| Feature | Tkist Digital | In-House Marketer | Email Platform (DIY) |
|---|---|---|---|
| Full automation build (welcome, cart, win-back) | ✓ | varies | ✗ |
| Deliverability audit and infrastructure fix | ✓ | rarely | ✗ |
| List segmentation strategy | ✓ | varies | ✗ |
| Revenue attribution tracking | ✓ | varies | ✗ |
| A/B testing with significance thresholds | ✓ | varies | basic |
| Creative production included | ✓ | ✗ | ✗ |
| Platform-agnostic recommendations | ✓ | ✓ | ✗ |
| No lock-in contracts | ✓ | ✓ | ✗ |
Our Toolkit
What's in the stack behind your email marketing & automation project
Industries We Work With
Email Marketing & Automation tailored to the sectors we know best
Recent Work
Recent email marketing & automation projects
Frequently Asked
Questions people ask us about email marketing & automation
Which email marketing platforms do you work with?
Our open rates are poor. Can you fix them?
What is the difference between an automation and a broadcast?
How do you avoid ending up in the spam folder?
We have a large list but have never used it. Where do we start?
How quickly can you build out a full email program?
Content last reviewed: July 2026
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